Rox
World

Rox is a part of the Noble Group, one of Africa’s largest FMCG companies. We made a promise to bring quality men’s grooming products to Angola.
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ROX is made for men who pursue excellence. We are putting amazing personal care products in the hands of men who exhibit confidence, style and success. Our brand takes men on a journey to find self-confidence and define their style with grooming products they can trust. Through this, we create ROX men who are powerful, confident, and always smell great!

how we started

Rox for men is committed to offering quality and trusted personal care products for men. Assisting men in finding their passion and confidence to pursue life in style. We offer a wide range of men’s personal care products.

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2015

Nazim Charaniya is on the verge of a breakthrough, revolutionizing men’s grooming in Africa..

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2016

Our team begins developing and testing products.

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2017

Rox is launched, starting with a deodorant range.

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2018

Rox expands their product range and begins selling in Congo and Namibia.

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2019

Rox is awarded the Superbrand Seal and continues to grow its customer base.

2015
2016
2017
2018
2019
Mission of ROX Mission of ROX
ROX Mission
About Us Background

Our Processes

Creating men’s grooming products that they can trust and use regularly is at the very core of Rox. Right from sourcing of raw materials to manufacturing to testing, each step of our operations is very stringent. Here’s a quick look at our processes.

Formulation

Our experienced R&D team formulates products that are best in the market and best for men.

01

Formulation

Sourcing

Sourcing

 

Raw materials are sourced from trusted partners for the manufacturing process.

02

Sourcing

Quality Background

Quality and Compliance

 

Intense testing is conducted to ensure that products do not cause any harm. No animals are used in testing our products.

03

Quality and Compliance

Quality

Product Validation

 

Before the product is launched, the formula, packaging, design and compliance is checked.

04

Product Validation

Market Background

Our Market Research

In recent years, more and more men are paying attention to their looks. There is a rising desire to look the best. Our fantastic marketing team has thrown up some interesting research on men and their grooming habits.

48Mins

spent on daily grooming by men

 

64%

of men use bathing products weekly

 

52%

of men use deodorants several times a week

 

30%

of men care about the way they smell

 

55%

of African men are appearance conscious

 

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