A Rox campaign with
No one said being confident was going to be easy! We launched “Believe in yourself” as an initiative to help Angolan men embrace who they are, find their confidence and discover their passion for life.
From Shelves to Angolans daily lifestyle to the Superbrand Book
Rox began as a humble deodorant brand under the umbrella brand of Noble Group. Launching into mens personal care categories for personalised customer experiences. Providing quality at exceptional prices.
Bruno Samora taking Rox through Universities in Angola
Visiting University campuses such as IMETRO , ISPAJ and ISPEKA and interacting with the youth and spreading the Rox message while creating a fun environment for students to showcase their talents in a talent show.
Rox was a part of Africa’s biggest football event
The Africa Cup of Nations (AFCON) is the largest football event in Africa with 24 competing nations. Rox joined in the football fever with a large campaign to connect with football fans in Angola. AFCON had its highs and lows from everyone’s favourite, Egypt, getting knocked out, to Algeria beating Sengal in the final match. Rox and its fans went through a thrilling ride.
Bruno Samora taking Rox through Universities in Angola
Can you do 15 pushups in 15 seconds. Check out how athletes across Angola challenged each other in this amazing Rox Challenge
Success starts with Rox
Rox is all about the everyday style and gaining confidence in those everyday tasks comes from achieving a natural style. There was no one better to lead this campaign than Adi Cudz himself. He exuberates a signature style that motivated thousands.
