Rox is all about the everyday style and gaining confidence in those everyday tasks comes from achieving a natural style. There was no one better to lead this campaign than Adi Cudz himself. He exuberates a signature style that motivated thousands.
The campaign kicked off with an amazing TVC featuring Adi Cudz that intoxicated people with Rox’s amazing style followed by an amazing event where Angolans gathered to hear him live. The energy and enthusiasm during that event was unmatched. The campaign then went viral online with an explosion of likes and queries to Adi Cudz Posts. O sucesso começa com Rox - became the takeaway statement for the campaign.
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